If you are looking for an investment that pretty much looks after itself and you just make the initial funding, then go for the print advertising. If you are looking for something to get into and work on, then web advertising will be harder work but may end up being cheaper and returning a revenue for a longer period of time, albeit with a slower increase in revenue from month to month.

Another thing to consider is how much money you have to put into advertising your services. If you have a large budget, then the print advertising can be really appealing as you can make more money very quickly. If you have limited funds but more time and effort, you can still make really good money from getting online and advertising your services there.

If you have no expertise or experience in either, I’d suggest starting in print advertising. If you have a large advertising budget for your premium rate numbers, then go for the glossy magazines or national newspapers, if your budget is much smaller, then go for the smaller local newspapers and advertisers, if they’ll take adult adverts.

Get in contact with some magazines and newspapers direct, for up to date information on advert pricing and packages. If you’re advertising premium rate numbers with an adult content, then go for the lad magazine types and men’s lifestyle magazines like Nuts, FHM, GQ, and Bizarre, these will take adverts of an adult nature but be aware that advertising in these magazines will be expensive, if they have any space at all. Sometimes certain companies will block book the space and basically price you out of the market, that’s why, in some cases it is cheaper to go through an advertising agency that already have a block of space booked that they them sell on to clients like you.

Both print advertising and web advertising is tried and tested and they both work, however print advertising can bring a return back quicker than setting up a new website. If you want to advertise online and can get your numbers onto an existing website with good traffic, then this might be a cheaper way of advertising your numbers.  Please bear in mind that advertising is not an exact science and sometimes it goes wrong, it cannot be guaranteed that an advert will work, even if a similar one has, there are so many variables to consider when advertising. The first thing to do is try to get a good deal from your advertising agency or the publication you are advertising with, thus meaning you have less far to go to break even.

If you have experience in advertising online, building or promoting websites or SEO, then I’d just advertise online as it seems to work out cheaper, with less risk and you can still make a lot of money. The down side to working online is you have to put the hours in. The more you advertise and promote your online numbers or portfolio, the more money you are going to make. It is a long old road to getting the big bucks from advertising online but once you’re there, you’re there and the money keeps rolling in pretty much regardless of whether you put in any more work onto the websites.

So, in conclusion, what are you the most comfortable with? They both work, just in different ways, do some research, make a few calls and try to speak to someone who is already advertising premium rate telephone services. Ask the questions and just try different things out, that’s the best way to find out for sure if something work or not.